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The power of white teeth

What could a white smile do for you?

Who knew that a white smile could have such a positive effect on your whole life?

New research from Oral-B has found that a white smile could be the key factor in getting a new job or a first date.

Not only this, but having whiter teeth makes you look more successful, more employable, more attractive and five years younger according to the study.


The celebrity trend for white teeth is sweeping the nation, with dentists claiming that 75% of Brits are now asking for whitening treatments. While 3 out of 4 dentists say that yellow-teeth is still the biggest problem with the nation’s smiles – most Brits want their teeth to be two shades whiter and are actively requesting celebrity white smiles such as that of Holly Willoughby.

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